When I talk about social media with friends, relatives, and acquaintances, and particularly with those I know in the author world, I constantly hear how no one understands Twitter.
"I just don't get it."
"It makes no sense."
"I have no idea how to use it."
Well, let me tell you something: I get more website clicks and sales from Twitter than just about anywhere. And it is the simplest thing to use.
Want a crash course on how to use Twitter? Okay, here we go:
1. Twitter is so simple to use because you can only type 140 characters into the status/update/"what's happening?" bar. For most people, this is very irritating. But for a business, it really simplifies things. All you need is a quick, catchy phrase followed by a link to your book (or whatever you are selling) and a couple of hashtags.
Q. What are Hashtags?
A. They look like this: #writing #reading #bookworm #bookreview #IndieAuthors #ilovetwitter #mydogisawesome #mytongueispurple #lovemycookies ...You can literally hashtag anything, anytime, anywhere, and hashtags are the BIGGEST thing that will draw attention to your Twitter. So, don't forget your hashtags.
2. What should you type into your Twitter update? If you are an author, tiny quotes from your book work well. Pictures of happy costumers, of your product on display, and other things are great as well! Let me show you a couple of things I have posted to my Twitter. Maybe they will give you some ideas!
3. The best way I have found to Tweet a Web link to my book, or Facebook Author page, or Amazon Author page, or anything, is to use Bitly. *holy choir begins to sing praises*
With Bitly, you can shorten your long links like this (https://www.facebook.com/pages/Kathryn-Fogleman/475623382492122) and turn them into this (http://bit.ly/FBkjf)
Big difference, huh? It saves a lot of space on the Twitter update! Plus, if you sign up with Bitly and get a free account, you can save your short links, reuse them over again, and check on them to see how many clicks you have had on each link! Very cool.
4. This is very important: DON'T SPAM PEOPLE. Don't Tweet the same thing, the same link, or only your product over & over & over & over again. Add a little spice! Throw in some variety! Need some ideas? Well, here you go:
- If you like to read books, then post your book reviews! Help other authors out! Type the title of the book or take a picture of it, give a short reason why you like it, and then copy the Amazon or B&N link for that book so that those who see your Twitter update can click the link, look at the book, and hopefully buy it! It also helps if you tag the Author, if they are on Twitter. By tagging their Twitter name, both of you exchange traffic and costumers. Simply put a "@" and then type the author's Twitter name, just like I did in the below picture. Ta-Da!
Something else I like to do, that also draws a lot of attention to my Twitter, is to post quotes and pictures of things that I like to "Nerd Out" on. For instance, I really like the Science Fiction TV shows Star Trek, Firefly, and Stargate. I tend to post a lot of quotes and pictures that relate to those particular shows. This brings in a lot of extra traffic to my Twitter, especially when I put hashtags with the posts, because all three of those TV shows have a large, nerdy, fanbase. Pinterest makes it easy to post pictures AND quotes on Twitter. When you "Pin" or "Re-pin" something on Pinterest, simply click the "Post to Twitter" button before you pin the picture. It automatically posts it to Twitter for you! Pretty easy!
- Re-tweet other people's Tweets. This also helps draw attention to your Twitter and your links, but more importantly, it helps other people reach a bigger audience. But PLEASE! Don't go overboard! There are some people on Twitter who re-tweet Every. Single. Thing. They. See. It gets really, really annoying. I like to re-tweet two or three things at a time, but no more than six, because that is when it starts to annoy people. I typically choose quotes, silly things, blog links, or pictures to re-tweet.
Now you are a Twitter Pro!
Okay, not really, but that just about sums Twitter up! There is a lot about Twitter that I still haven't figured out. But the important thing for you to know is that Twitter is EASY and it is EFFECTIVE. If you start using it more regularly, your products will start getting more attention from more people. A lot of Bloggers are on Twitter, looking for new things to blog about. A lot of Reviewers are on Twitter, looking for new things to review. And if you are an author, there is a HUGE author base on Twitter - readers and writers!
So don't be afraid of Twitter any longer. Twitter is your friend. Twitter is simple. Twitter is my favorite social media tool, and if you know me, you know that I HATE, HATE, HATE social media! So it means a lot when I say that something in Social Media is my favorite...
Get out there and start putting your Twitter to use!
Author of the fantasy series, Tales of the Wovlen, Kathryn spends a great deal of time in the world of her imagination, having tea with fire breathing dragons, writing books on flying space ships, and practicing her mad scientist laugh with gusto. However, on occasion,she returns to this world just to play with her dog and blog about her fun.
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